Automotive Service Technician Apprenticeship Is The First Step To Success

Some people who want to become automotive service technicians may be limited in obtaining an education because they cannot afford to take time off work from their current automotive position to advance their education. At Centennial College, students don’t have to choose. With the post-secondary’s automotive service technician training, there is an earn-while-you-learn approach. That makes it possible to learn while still making a living. How? First, during the three eight-week in-school sessions of the automotive service technician apprenticeship, students may qualify for income support through Employment Insurance Canada benefits or training allowance. Meanwhile, there are also five periods of 1,800 hours with an employer during which students are fully compensated for their work. In addition, if that time period doesn’t fit their schedule, students can complete the program by attending one day a week for three years or two evenings a week for three years.

To apply for this automotive service technician training, students have completed an Ontario Secondary School Diploma or equivalent and be employed as an apprentice. However, they cannot apply directly to the college or for admission. For general information about apprenticeship registration, students are asked to contact the Ministry of Training, Colleges and Universities.

Once they have gone through the application process and been accepted, students will discover a program that puts the emphasis on ensuring they obtain a good working knowledge of all of a vehicle’s systems: engines, electrical/electronics, fuels, transmissions and drivelines, steering, suspension and brakes. This occurs through the provinces largest transportation training centre, Ashtobee Campus. This facility houses workshop labs that simulate a real life environment and include tools of the trade and entire cars and car parts that have been donated to the school, on which students practice. Leading the students are professionals from the field who can offer one-on-one instruction as well as share their own experiences. More specifically, during their in-school sessions students learn car systems by attending the following automotive service technician training courses: Drive Train Systems, Electrical/Electronic & Emission Systems, Engine Systems, Work Practices and Procedures, and Suspension/Steering and Brake Systems.

After learning about a certain aspect of being an automotive service technician, students spend time with an employer showcasing their skills, encountering customers and practicing in a real-life setting. Upon graduation from Centennial College, students have the potential to be hired by their apprenticeship employers, full-time. In fact, more than other industry, the automotive service technician field looks for apprentices and workers who enter the sector having already experienced hands-on situations. Positions for those with automotive service technician training can be found in: vehicle and parts manufacturers, dealers, garages and service stations, retailers, governments, corporations with their own fleets as well as in self-employment.

Tools Used To Conduct Automotive Marketing Research

Marketing research is conducted by almost very automotive industry to understand market trends and potential customers. A major purpose of marketing research is to find answers for questions and thus to acquire new or updated knowledge. Today’s automotive manufacturing firms conduct comprehensive marketing research to enhance management decision-making by using relevant, accurate and timely information. Automotive marketing research has thus become a crucial part in management decision making.
Automotive marketing research has been conducted to:

Identify customers

Understand needs and requirements of customers

Find out how and where the customers want the products or service

Discover at what price customers will purchase products

Finding answers for these questions helps automotive manufacturing firms to formulate appropriate product development strategies. Information gathered from marketing research need to be analyzed and used while designing and manufacturing new products or before making any modification to existing product line.
Lack of time and strict time schedule always restrict manufacturing firm to conduct automotive marketing research before launching a new product. Mostly, manufacturers develop products without understanding the actual needs of customers; this might result in the fail of products in markets and thus impart huge loss to manufacturing firm. However, service of marketing research companies can be effectively utilized to carry out marketing research. These companies conduct marketing research and find answers for research problems on behalf of their clients.
Marketing research companies collect data from potential customers by conducting or participating in:
Car clinics – Car clinics are the most effective automotive marketing research tool used by marketing researchcompanies to collect data. These companies conduct car clinics in various parts of countries to collect useful information from large numbers of show attendees.
Drive studies – Marketing research companies design and execute open course drive studies and closed course drive studies to collect feedback related to comfort, ride and handling, and powertrain issues. These kinds of feedback are highly valuable for new product development.
Auto show research – Automobile event research is one of the cost effective tools used to collect information on display evaluations, new product designs, feedback on concept vehicles and new technologies etc.
Online research – marketing research companies conduct different kinds of online surveys to collect information related to topics like new product development, pricing research, styling studies, customer satisfaction and so on. They mail a well designed questionnaire to potential customers and thus seek answers to various research questions. Online research is one of the cost effective and efficient automotive marketing research tool used to collect feedback from large number of customers instantly.
Along with the above tools, marketing research companies also collect information over phone. All these automotive marketing tools have high relevance in obtaining accurate and updated customer feedback. Moreover, information thus collected provides a complete knowledge on the likes and desires of potential customers. This knowledge helps a manufacturing firm to design and develop new products by incorporating new features. Launching products with required features helps manufacturing firm to achieve competitive advantage and also to improve sale.

Color Trend In Small Cars

Small, efficient, smart and bright colored cars are the trend for 2010 in the automotive market. Automakers are focusing on small cars and as new models surge into the market, bright colors will blossom. Since car manufacturers are focusing on the small car line up, therefore to given them a jazzy and fiery appeal, bright colors are the order of the day. The experts also feel that if bright colors are put in large cars, it will be a little too much for the consumers; hence these colors are best suited for the small cars. When it comes to cars, colors matter a lot because it represents the personality of the person driving that car.

When the buyer visits any showroom, the first thing that attracts him is the color of the car and this is one of the main selling points of the car. The car aficionado feel that colors can bring the customers out of their recession-dull mood, therefore colors carry a lot of weight when it comes to make a purchase decision. People are now tried of black and grey and look for more vibrant colors in small cars like Chevrolet, A-Star, Hyundai i10 and many such names. The automotive color spectrum has been monotonous for many decades with only few colors hitting the car market including black, white and grey. Now even the eyes need a breather and for that vibrancy in looks can play a crucial role.

Jazzy and peppy colors are in these days as small cars represent the same. The new entrant in the small car segment, Maruti Suzuki A- Star is available in vibrant and peppy colors like bright red, paradise blue, sunlight copper, healing green, silky silver, desert brown, azure great, midnight black and arctic white. Why get a grey or white car when you can cruise in sunlight copper or electric blue instead? Dull and monotonous colors will not suit the small and zippy cars which are targeted at the youth. Let black, grey and white enhance the elegance, sophistication and exclusivity of the large or big cars. Small and vibrant is what people look for in todays time because of prices touching sky everywhere.

Reds, lime greens, orange, electric blue are in vogue in small car segment and this has increased the demand of thee cars among the youth. The color one chooses foe his small car is dictated by career choice, personality and popularity. For most of the people, car is more than just a utility item; therefore a lot of stress is there on the colors like yellow, green, red, blue, beige and white.